Wema Bank has launched its 2026 Valentine’s Day campaign as part of activities marking the rollout of new features on its digital banking platform, ALAT.The campaign, themed ‘Evolution of Love, powered by Wema Bank,’ is inspired by the recent upgrade of the ALAT app and is designed to recognise and celebrate the different forms love takes over time, extending beyond romantic relationships to include self-love, friendship and family bonds.
According to the bank, the initiative is structured to engage customers across four broad categories: singles, friends, married couples and couples planning to wed in February.Speaking on the initiative, the Managing Director and Chief Executive Officer of Wema Bank, Mr. Moruf Oseni, said the campaign reflects the institution’s customer-focused approach and its desire to connect with users beyond traditional banking services.He explained that the decision to broaden the scope of Valentine’s celebrations was informed by the diverse experiences of the bank’s customers.
Oseni noted that the campaign aims to promote self-worth and friendship among singles, strengthen bonds among families and married couples, and mark important milestones for couples preparing for marriage. He added that the overall objective is to ensure customers feel appreciated and included during the Valentine’s season.
He said: “Love is central to the delivery of true customer-centric service, and as a bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank.
It has always been clear how much we care about our customers, and this year we decided to celebrate the journey of love across different categories that reflect the different experiences and realities of our customers.”
Continuing, Oseni said: “This Valentine, we chose to acknowledge the beauty of every love journey, inviting new and existing customers who have a story to share. Our ultimate goal is for every Wema Bank customer to feel loved this season and beyond.”
