Andraste, an expressive new fragrance from prestigious British luxury perfume house Boadicea the Victorious, has hit the Nigerian market.

Boadicea the Victorious is a British luxury perfume house known for its distinctive approach to perfumery, drawing inspiration from British heritage, history and the art of fragrance creation.

The unveiling of the Andraste brand in Nigeria was on the behest of Scentified, The House of Sensorial Aura, which is owned by Cascades Luxury Limited.

The event took place alongside the grand opening of Scentified’s new retail store at The Legend Hotel Lagos Airport, over the weekend, marking a significant addition to Nigeria’s growing luxury fragrance landscape.

Strategically located within one of Lagos’ premium hospitality destinations, the store extends the brand’s retail presence and brings its carefully curated portfolio of niche and international luxury fragrances closer to hotel guests, discerning travellers and fragrance enthusiasts.

The new location reflects Scentified’s commitment to creating more opportunities for fragrance discovery in Nigeria, combining access to exceptional international perfume houses with a considered and immersive retail experience.

Its presence within the hotel further strengthens the intersection between luxury hospitality and personal fragrance, offering visitors an opportunity to explore distinctive scents as part of their experience.

The event brought together the worlds of niche perfumery and luxury hospitality, offering guests an opportunity to experience the craftsmanship, inspiration and distinctive olfactory character behind Andraste while exploring Scentified’s expanded retail destination.

Speaking during the unveiling, founder/Director, Scentified, Derrick Chike Memeh, said Cascades Luxury started in London as Cascades Consult, but decided to see how it can bring in top quality niche fragrances to Nigeria.

He said through a curated relationship with top malls in London, such as Harrow and Selfridges, where a lot of discerning Nigerians shop from, Cascades Luxury decided to bring in some of the top niche fragrances that are found in exclusive stores in the world to Nigeria.

“That’s how we have brands like Boadicea who are also launching their latest collection called Andraste. We also brought in Clive Christian. Pantheon Roma, Spirit of Kings, Fragrance Zoa (Zoa Fragrances), and The Spirit of Dubai,” Memeh said, noting that all the award-winning global brands are now in Nigeria under the umbrella of Scentified.

Memeh explained that in doing so, the company is partnering Marriot Hotel. And Hilton, which is the most prestigious hotel in many parts of the world.

“It’s collaboration with Hilton to also improve the value of the hotel. We found that the kinds of people that pass through Hilton are our target clients,” he stated, adding, “We are the most represented brand in airports and hotels across Nigeria.”

The Director of Scentified emphasized that with footprints in major cities such as Lagos, Kano, Abuja, Owerri, Asaba, among others, the company is well distributed across Nigeria.

According to him, Scentified is also in Marriot Hotel, Ghana, and is about to open at the Lancaster Hotel in Ghana. “Hopefully before the end of next year, we will be in the city of Cape Town, South Africa and Addis Ababa, Ethiopia,” he added.

To prevent counterfeiting and adulteration of the company’s products, Memeh said Scentified has exclusive rights over most of these perfumes in Nigeria, meaning that they can only be sold at stores approved by it and the owners of the brand.

Also speaking, Chief Marketing Officer, Boadicea, Janet Inglis, described Nigeria as “a very important market for Boadicea,” which, according to her, launches a couple of new fragrances every year.

Inspired by Andraste, the Celtic goddess of courage and victory, whom Queen Boadicea invoked before battle, the fragrance draws on themes of strength, elegance and individuality.

Its composition, Inglis said, reflects this inspiration through a striking interplay of floral richness and deeper, more distinctive accords.

Created by renowned perfumers Céline Herbette and Kamila Lelakova, she said Andraste opens up a sophisticated olfactory experience, bringing together the richness of rose, jasmine and honeysuckle with the distinctive notes of smoky tea, saffron, eucalyptus, leather, incense and woods.

The resulting composition balances floral elegance with depth and character, offering a fragrance that makes a distinctive statement.

As a luxury fragrance retailer, Scentified continues to build a portfolio of exceptional niche and international perfume brands, connecting customers with the artistry, craftsmanship and stories behind each fragrance.

Through its growing retail network, the brand is contributing to the evolution of Nigeria’s luxury fragrance market and cultivating a deeper appreciation for the art of perfumery.

The introduction of Andraste and the opening of its new store represent another step in this journey, reinforcing Scentified’s ambition to make exceptional fragrance discoveries more accessible while creating meaningful experiences for an increasingly discerning audience.