Emeka Moses
Promasidor Nigeria, a leading food and beverage company, is inviting established entrepreneurs and business owners across the country to explore new opportunities to join its distribution network and build sustainable businesses around some of Nigeria’s most recognised consumer brands.
The initiative, “Build Your Business with Promasidor,” is aimed at entrepreneurs with the capacity, infrastructure and ambition to operate and grow distribution businesses in selected territories across Nigeria.
Through the programme, successful partners will have the opportunity to work with Promasidor’s portfolio of trusted and fast-growing brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea. These brands are enjoyed by millions of Nigerian consumers every day and are supported by the company’s established route-tomarket expertise and commercial capabilities.
For Promasidor, the opportunity goes beyond expanding its distributor network. It is about building strong, sustainable partnerships that drive market growth, improve product availability, and deliver long-term profitability and value for both Promasidor and its distribution partners. Speaking on the initiative, Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company is looking to partner with entrepreneurs who understand their markets and have the capacity to build for the long term. “Nigeria has a strong and dynamic entrepreneurial community, and we believe there is an opportunity to build even stronger and more profitable businesses together.
Through this initiative, we are looking to partner with entrepreneurs who have the experience, infrastructure and ambition to grow with us. We bring strong, trusted and fast-growing brands with an established route-to-market system, while our partners bring local market knowledge, business expertise and the drive to succeed.
The initiative is open to established entrepreneurs and businesses with the financial and operational capacity to build and manage a strong distribution operation. Beyond adequate working capital, warehousing and logistics capabilities, Promasidor is looking for partners with the ambition to develop direct distribution to traditional and modern retailers, alongside the wholesale channel.
This ambition is supported by Promasidor through an experienced sales force, as well as dedicated human and operational resources to help partners build and manage effective distribution routes. Interested businesses can express their interest by completing the Expression of Interest (EOI) form using the QR code provided in the campaign materials or by contacting ng.db.enrollment@promasidor.com.
