Emeka Moses
Rite Foods Limited, Nigeria’s leading food and beverage company, brought an extra spark of energy and bold flavor to the 2025 Lagos Comic Convention, held at the Landmark Convention Centre, Victoria Island.
As one of the most anticipated annual gatherings celebrating comics, animation, film, and pop culture, the convention provided the perfect stage for Sosa Fruit Drink Bigi and Rite Sausage Rolls three of Rite Foods’ flagship brands to connect with thousands of fans, creators, and industry stakeholders.
Rite Foods made its mark with a dynamic mix of experiences that matched the fun, youthful, and high-energy vibe of the event. Guests savored refreshing Sosa Fruit Drink alongside delicious Bigi and Rite Sausage Rolls, creating memorable taste moments while the Interactive Photo Booth became a hub for fans and cosplayers to capture lively, branded snapshots perfect for social media.
With over 2,000 guests engaged and direct participation from more than 600 guests, Rite Foods’ immersive presence resonated strongly. Attendees and guests praised both the quality of the products and the creativity of the brand’s activations.
Speaking at the event, Boma Harrison, Head, Marketing of Rite Foods Limited, said: “Our participation in the Lagos Comic Convention reflects our commitment to celebrating Nigeria’s vibrant creative culture. Events like this give us the opportunity to connect with our consumers in unique ways while supporting the wider entertainment and pop culture ecosystem.”
Other brands present included Minimie, Verve, and Carbon, underscoring the growing corporate interest in Nigeria’s thriving comic and entertainment scene.
Rite Foods is proud to have contributed to the success of this year’s convention and looks forward to strengthening its connection with Nigeria’s creative communities in future editions.
